Lightly brush canola oil on the tenderloin, covering the entire surface.
Using clean hands, coat the meat completely with Coffee Cocoa Rub, pressing down to adhere. Let it sit for 20 minutes or if cold, bring to room temperature.
Using tongs, pour oil on folded paper towel and oil the grates. Turn the burners on except one and bring the temperature between 350ºF to 400ºF.
Place the meat on direct heat, close the lid and grill for 7 minutes; flip and cook for an additional 7 minutes.
Move the tenderloin on the burner that is off, leaving the others on, and cook on indirect heat until the internal temperature reaches 140ºF.
Remove from the heat and transfer to a cutting board. Cover loosely with foil and let it rest for 10 minutes before slicing.